Today we are living in an era that surrounded by Graphic Design, from our bedroom to office room. The label of our clothing, Beautiful Patterns on our mugs, monogram on our plats, Symbols on traffic, devices, logos/Corporate Identity of our business/Office etc.

Actually we are psychologically dependent on graphic design.  For example, we are much pleasure to having a product/service with good packaging/ good presentation rather than same quality raw packaging/poor presentation. Sometimes we choose product by brand which is depended on graphic design.

So what is Graphic Design Actually is?

There are many kinds of definition out there about “Graphic Design” all definitions are made with different perceptions.


William Addison Dwiggins

W.A. Dwiggins (1880 – 1956)

In the 1700s, graphic design and advertising techniques were used in newspaper ads, albeit in an exceedingly very rudimentary fashion. And over the 18th and 19th century, these techniques

were developed not only in newspapers, however trading cards, public notices, and ads.
But the term “Graphic Design” was first used or invented by an American Illustrator, William Addison Dwiggins (19 June 1880 – 25 December 1956) in 1922 to describe his various activities in printed communications (e.g. Calligraphy, Typography, Lettering, Illustration, Book Design etc.) The term “Graphic Design” didn’t reach extensive usage until after the Second World War

Lexical Meaning

The word “Graphic Design” derived from two different words. “Graphic” and “Design”. Graphic is comes from Graph/line/line art/diagram. And Design means Plan/blueprint/intension/purpose. So, According to word, intrinsically we can say “Graphic design is diagram/line that fulfill our purpose/intension

Definition by Organizations

According to AIGA, Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content.
According to Wikipedia, Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration.

According to Dictionary, Graphic Design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

According to TreeFrog, Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

Personal Opinion

Graphic design is a process of visual communication with Any Product/Service/Idea to Target Audience.