The basic rules that are used to organize the parts of a design are called “design principles.” These principles are used to create a cohesive and visually pleasing composition. The seven traditional principles of design are:

  1. Balance: the distribution of visual weight in a design, creating a sense of equilibrium.
  2. Contrast: the use of difference to draw attention and create hierarchy.
  3. Emphasis: the focal point or center of interest in a design.
  4. Movement: the path the viewer’s eye takes through the design.
  5. Pattern: the repetition of elements to create visual interest.
  6. Proportion: the relationship between elements in terms of size, quantity, and degree.
  7. Unity: the sense of oneness or wholeness in a design, achieved through the use of other principles.

These principles are not mutually exclusive, they often overlap and interact with each other. And different designers may have a different set of principles