Having an email signature resembles giving a person a business card each time you send an email. You need it to look proficient and demonstrate your organization’s identity. You wouldn’t simply hand an upcoming customer a piece of scrap paper with your contact information scribbled on it, would you? No chance! Email signatures can be, to a great degree, important instrument and exceptionally easy to implement.
In the very begin of using an email signature, many people do some common mistakes to make their own email signature. To avoid those common mistakes this article may helpful to you.
Six Reasons Email Signatures Are Important:
- Legitimacy and Professionalism: Creating an organized image displayed throughout your company shows that your business is well established.
- Branding: A signature is a seamless prospect to brand every email you send. It establishes and reinforces who you are as a company.
- Brand Recognition: By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails.
- Digital Business Card: This signature is your digital business card! It is a way to connect with customers and convey your openness to communication.
- Personal Association: Adding a picture to your email signature is the cherry on top! It will allow the person receiving the email to make a personal association and connection with you.
- Quick Links to Things That Matter: It’s all about your targeted recipients. Think about the most important links you want to communicate. By linking your company’s phone number, recipients will be able to tap it to make a quick call. Perhaps you want to connect with customers on a more personal level or build your social community—including social media icons with links to your channels makes great sense. Perhaps you place the greatest value on making your website or newsletter signup a convenient and quick action for the recipient to take.
Keys to Success:
- Brand Consistency: Keeping every signature on a brand is the key to success. Make sure the logo and colors used in your company’s signature are the same as the ones on your website, brochures, letterheads, business cards, and so on. Be creative, yet keep things simple! Let this signature show your brand’s personality!
- Company Consistency: Each one of your employees should have the same email signature layout, which should also include your company’s logo and colors. That way, all emails sent from your business are branded, reinforcing the branding benefits stated above.
- Links: Adding links to your homepage or social media platforms will make it a lot easier for the recipient to contact you. It is an easy way to subtly promote your website and social media platforms. Also, it will make it easier for the recipient to find this information because it will be located at the bottom of every email you send.
- Legal Disclaimers: There are regulations in place that require each email you send to have a legal disclaimer. This disclaimer depends on what is important to your business. Reasons to add a disclaimer include confidentiality or copyrights to information in the email. Having a legal disclaimer on your email signature ensures your disclaimer will be on every email you send.
- Keep it Simple: Do not overload the signature with tons of text, icons, or links.
Elements of Email Signature:
- Phone number
- Headshot Picture
- Social Media Icon with linked URL
- Legal disclaimer
- Promotional offer Banner